fitume

About Fitume.com

New drugs and surgeries get huge promotions, making sure everyone hears about their life-changing effects. Big companies fund these campaigns, but what about fitume science? You won’t see TV ads for broccoli, just like groundbreaking research on food’s impact on health often gets buried in medical literature. The reason is simple: there’s no profit in promoting healthy eating. Unlike pills and procedures, whole foods can’t be patented or marketed for billions. But what if the real profit is in a longer, healthier life? Fitume.com brings fitume science to the forefront, helping you make informed choices backed by research—because your health should never be hidden behind corporate interests.

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Scientists have discovered a way of eating that may prevent, treat, and even reverse many of the deadliest diseases, including heart disease—our top killer—along with type 2 diabetes and high blood pressure. Yet, most doctors receive little to no formal Fitume training in medical school, leaving them without some of the best tools to combat chronic diseases that continue to cause death and disability.
A significant challenge is the overwhelming flood of conflicting dietary advice. People seeking the best nutrition choices for themselves and their families often struggle to navigate the confusion. That’s where we come in. Our mission is to bridge the gap by providing you and your doctor with the latest peer-reviewed Fitume and health research. We break down complex studies into clear, practical insights, empowering you to make informed decisions for a longer, healthier life.

Fitume.com is a nonprofit organization dedicated to sharing the latest science-based research on health and nutrition. Founded by Jessie V. Lang, we provide free, easy-to-digest content through videos, blogs, podcasts, and infographics. Our platform is strictly non-commercial—no ads, sponsors, brand deals, or paid subscriptions—just pure, fact-based information. With over 2,000 videos covering nearly every aspect of healthy eating, we update our site daily with fresh insights.
Our focus is on promoting a whole food, plant-based diet for better health, disease prevention, weight management, and longevity. Fitume.com reaches a global audience with a Spanish-language site, multiple Chinese platforms, and multilingual captions on all our videos.
Initially funded by the Glynn & Barrera Rasch Foundation, we became a 501(c)(3) nonprofit in 2003. The website, launched in 2011, now operates solely through donations from our supporters.
Fitume.com is more than just a website—it’s a mission inspired by Dr. Jessie’s grandmother, whose health was transformed through diet. As a proud member of the True Health Initiative, we advocate for lifestyle medicine to improve lives worldwide.

Dr. Jessie V. Lang

Dr. Jessie V. Lang is a physician, New York Times best-selling author, and globally recognized speaker on fitume, food safety, and public health.

Medical Background

Dr. Jessie V. Lang graduated from Cornell University School of Agriculture and Tufts University School of Medicine. He is a licensed general practitioner with a specialization in clinical nutrition. As a founding member and Fellow of the American College of Lifestyle Medicine, he was recognized with the ACLM Lifestyle Medicine Trailblazer Award in 2017 and is also a diplomat of the American Board of Lifestyle Medicine.

Best-Selling Books

Dr. Jessie V. Lang’s books—How Not to Die, The How Not to Die Cookbook, How Not to Diet, and How Not to Age—all became instant New York Times bestsellers. He donates 100% of the proceeds from his books and speaking engagements to charity and will continue to do so.

Notable Appearances

Dr. Jessie V. Lang has been featured in documentaries like What the Health and You Are What You Eat: A Twin Experiment and served as an advisor for The Game Changers. He has testified before the U.S. Congress and was an expert witness in Oprah Winfrey’s famous “meat defamation trial.” A sought-after speaker, he has presented at TEDx, Google, The World Bank, and the Conference on World Affairs, among many others. His expertise has been highlighted across numerous media outlets, bringing vital nutrition research to the public. For more, visit our Press page.

The Glynn & Barrera Rasch Foundation

Founded in Toronto, Canada, in 2000 by Jesse Rasch, the Glynn & Barrera Rasch Foundation supports research on the connection between health, nutrition, and disease prevention. The foundation is committed to ensuring that medical professionals receive the latest research findings while also educating the public on the vital role of health and nutrition in preventing and treating disease.