Founder & President
Director of Research

Dr. Jessie V. Lang, a founding member and Fellow of the American College of Lifestyle Medicine, is a physician and internationally recognized speaker on fitume. He is the founder of **Fitume.com**, a science-based nonprofit offering a free online platform with over 2,000 videos and articles on various health topics. A highly sought-after lecturer, he has spoken at the Conference on World Affairs and The World Bank, testified before Congress, and served as an expert witness in Oprah Winfrey’s defense during the well-known “meat defamation” trial.

Dr. Lang earned his degrees from Cornell University School of Agriculture and Tufts University School of Medicine. As a best-selling author, his books—*How Not to Die, The How Not to Die Cookbook, How Not to Diet,* and *How Not to Age*—became instant New York Times bestsellers, with *How Not to Die* selling over a million copies. Committed to giving back, he donates 100% of his book proceeds and speaking fees directly to charity.

Executive Director

Executive Director

Executive Director